So the natural continuation of the post I wrote yesterday is the answer to the question that is on everyone’s mind.
How do you make money from your blog?
Well here’s the answer my friends. And don’t forget to say that you heard it here.
You can’t make money from your blog.
OK. Fine. Maybe that’s a hair harsh. I mean sure, some people do make enough money to pay the mortgage on their house by the beach. Sure. And some others make enough to support their expensive coffee habit. So yes. There is some money to be made blogging.
But let’s be really and truly honest here. There’s very little money to be made blogging and if you’re in it for the money you’re not going to be making any.
Here are the key 4 things that make it possible to earn a living blogging:
1) You have to be a phenomenal writer.
Awesome. Amazing. Inspiring. Really truly great.
That means flawless grammar and spelling. Because yes, it counts.
2) You have t0 be well connected.
Yes, that really does matter. You have to know people who are going to want to share what you write with people they know. And it helps if you know a lot of those people.
3) You have to have a niche or a thing.
If you can picture your specific topic being turned into a coffee table book, you have a niche. If not you don’t. It’s that simple. And if your topic has already been turned into 50 coffee table books, then go find another idea.
Don’t have a specific topic idea? Can’t think of a niche? Then you better have an unusual story or an interesting twist on a more common one. People will tune in often to read about your 8 children, your child with special needs, your struggle to overcome a hardship, the house you’re building for Habitat for Humanity, or whatever else that makes your story unique. They don’t really want to be reading about their own lives.
4) You have to have passion.
You have to believe in what you’re writing. Don’t just pick something because you think people will care. If you don’t care too we’ll hear it in your writing. And trust me, it’s hard to sustain a regular posting schedule when you really don’t care about the topic.
Yes, financial health is a very topical issue, but if it bores you to tears do you really want to write about it three times a week?
Blogging for money is hard, hard work. It’s not easy money. It’s not a dance-your-way-to-the-bank kind of job. It’s work. Pure, hard, sweaty work. The people who are making a living blogging get up early every day and work hard into every night. They work when they’re sick, when their kids are sick, and more often than not when they’re on vacation. They don’t mind because they’re passionate about what they do.
And here’s the real secret. They also don’t mind because they’re not in it for the money. The talent and the passion came first. The money came second. And I’m willing to bet that they’d keep doing it if the money went away.
Please don’t forget that this is a post about making money blogging. Not about blogging for the sake of blogging. This is not about the “right” way to blog. There is no “right” way to blog.