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#MotrinMoms and Unfair Anti MommyBlogger Backlash

standard November 18, 2008 8 responses

It always starts with a short message. “Check this out!” or “This really bugs me.” or even “I can’t believe they did this!” One person starts the conversation, another takes up the cause, and because it’s the nature of the Internet within minutes a tiny comment escalates to national proportions.

I was there, on Twitter, when the #MotrinMoms upheaval started. Heck, I joined in! It was a stupid insulting ad. I’m glad to have been a part of the force that took it off the air. It’s always awe inspiring to watch the power of the Momosphere at work.

Last night I was pumped when I went to bed. Think of it! A group of people voicing their opinions on the Internet caused a major corporation take down it’s website in the middle of a weekend. That’s huge!

And then this morning I started reading blog posts about the incident, and the many, many comments that people were leaving on those blog posts and my bubble fizzled.

Why is it that a group of women grouping together to fight an issue get so heavily criticized? Why are we labeled as the borg if we agree with each other? Why do we get criticized and told that we’re playing mean?

A group of women spoke up against an ad that they found patronizing and demeaning to ALL mothers. A group of women asked a company to take down an ad that spoke against something recognized as good for babies. A group of women pointed out many other aspects of parenting that could require the need for pain medication.

Seriously? What’s so wrong with that?

Overnight it became a critique of babywearing moms. Hun? That ad was offensive to ALL moms, not a special section of moms. (If you weren’t offended, you didn’t read the transcript. Or you’re not a “real” mom.)
Overnight it became a critique of Twittering/blogging moms. Hun? Just because we speak up and use a medium that reaches many doesn’t mean we’re the only ones who feel or think something.
Overnight it became about shutting down a company and depriving our children necessary medication. Hun? It was about an ad! And a website! No children were hurt in the process! Seriously, people, get a grip.
Overnight it became about Twittering/Blogging moms not focusing their influence in the right direction. Hun? Just because we chose to focus on one thing one day doesn’t mean we aren’t working hard to save the world on all the other days of the year.

It took a group of women less than 24hrs to get a major corporation to pull an offensive ad and post an apology. Doing so did not detract from all the other important things that “mommy” bloggers are doing all over the world. Sending two or three Twitter “tweets” into the ether did not take down the countless pages of sage advice and support that mommy bloggers offer up every single day. All it did was show the world, once again, that moms have arrived at a place where they are no longer scared to be heard. We’re reading. We’re watching. And we’re ready to let you know when something rubs us the wrong way.

Now, is that really so bad?

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8 responses

  • I was taken aback by the whole passion behind it all.

    I found the ad annoying but it didn’t send me into a rage about it.

    it was trite and insulting..and so yeah great to get it pulled…

    but man…..was it worth the effort and then all this vitriol?

    mommy’s always get too bent out of shape

  • This is my question to you:

    Where is all this anger and outrage when dads and men are denigrated on a DAILY basis in the media and in print?

    It’s a double standard.

  • “(If you weren’t offended, you didn’t read the transcript. Or you’re not a “real” mom.)”

    Wow, way to to slam my mother who was not offended in the least by the ad. I was actually listening to you until you got to that line.

  • @Crunchy You’re right, I don’t think it was worth the vitriol, but I also don’t think the moms would have been heard without it.

    @Will You’re also right! Where are the dads? Why aren’t they standing up for themselves?

    @Sean I’m sorry I offended you or your mother. It truly wasn’t my intent. I was trying to make a quip in regards to the ad’s claim that people wear their babies in order to “look like real moms.” To me that was the phrase that was most offensive in the implication that there is such a thing as a not real mom. My bad.

  • I posted about this today too. The backlash is remarkable and in my opinion, incredibly naive. As if we just eat bonbons all day until something like this comes up. Shows the same kind of misconceptions about moms that Motrin’s ad agency did.

  • I had to search long and hard to find the commercial in question since I had no idea what was going on. I thought it was dumb and annoying but I am not sure if it is really worth the ire it received (and I did use the baby bjorn a lot with my baby). That said, yes if so many people were greatly offended by it, it is nice to know that the company listened and did some PR damage control since mommys were their target audience for the ad. But over the top offensive? I don’t get it.

  • I have to say I thought the ad was insipid, a stellar example of how not to market your product, but offensive? Not really. Just dumb. Am I proud that women got together and made their voices heard? Hell yes! Do I think it should have been about something much bigger, like some of the business practices of one of the big retailers many of these same bloggers tweet for? HELL YES! Maybe we can use this as a practice run to do more, bigger, things. At least I hope we can.

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