It always starts with a short message. “Check this out!” or “This really bugs me.” or even “I can’t believe they did this!” One person starts the conversation, another takes up the cause, and because it’s the nature of the Internet within minutes a tiny comment escalates to national proportions.
I was there, on Twitter, when the #MotrinMoms upheaval started. Heck, I joined in! It was a stupid insulting ad. I’m glad to have been a part of the force that took it off the air. It’s always awe inspiring to watch the power of the Momosphere at work.
Last night I was pumped when I went to bed. Think of it! A group of people voicing their opinions on the Internet caused a major corporation take down it’s website in the middle of a weekend. That’s huge!
And then this morning I started reading blog posts about the incident, and the many, many comments that people were leaving on those blog posts and my bubble fizzled.
Why is it that a group of women grouping together to fight an issue get so heavily criticized? Why are we labeled as the borg if we agree with each other? Why do we get criticized and told that we’re playing mean?
A group of women spoke up against an ad that they found patronizing and demeaning to ALL mothers. A group of women asked a company to take down an ad that spoke against something recognized as good for babies. A group of women pointed out many other aspects of parenting that could require the need for pain medication.
Seriously? What’s so wrong with that?
Overnight it became a critique of babywearing moms. Hun? That ad was offensive to ALL moms, not a special section of moms. (If you weren’t offended, you didn’t read the transcript. Or you’re not a “real” mom.)
Overnight it became a critique of Twittering/blogging moms. Hun? Just because we speak up and use a medium that reaches many doesn’t mean we’re the only ones who feel or think something.
Overnight it became about shutting down a company and depriving our children necessary medication. Hun? It was about an ad! And a website! No children were hurt in the process! Seriously, people, get a grip.
Overnight it became about Twittering/Blogging moms not focusing their influence in the right direction. Hun? Just because we chose to focus on one thing one day doesn’t mean we aren’t working hard to save the world on all the other days of the year.
It took a group of women less than 24hrs to get a major corporation to pull an offensive ad and post an apology. Doing so did not detract from all the other important things that “mommy” bloggers are doing all over the world. Sending two or three Twitter “tweets” into the ether did not take down the countless pages of sage advice and support that mommy bloggers offer up every single day. All it did was show the world, once again, that moms have arrived at a place where they are no longer scared to be heard. We’re reading. We’re watching. And we’re ready to let you know when something rubs us the wrong way.
Now, is that really so bad?